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The Three Journeys (And How To Survive Them)

The Three Journeys (And How To Survive Them)

by twobrainmain | Jun 19, 2019 | Authority Ladder, Blog, clinicians, Entrepreneurship, farmer, founder, Running a Business, staff, thief, tinker

There are three important people in your business: you, your clients, and your staff. Each one has a different path to your business; experience with your business; and exit from your business. We call these “journeys”. And you must plan each one in...
How To Lead A Team

How To Lead A Team

by twobrainmain | Mar 28, 2019 | Blog, clinicians, Entrepreneurship, Leadership, RSS, staff, tinker

As I wrote yesterday, there’s a big difference between a Team and a Committee.   We have an incredibly powerful team at Two-Brain. Some of them get to stand onstage, and some work like crazy in the background.   While I’m not scared to work with...
The Interview Method

The Interview Method

by twobrainmain | Feb 19, 2019 | Blog, clinicians, DIY, Entrepreneurship, farmer, founder, Running a Business

One of the key steps to progress is getting things out of your head.   You need to write down every single task in your business, and how it should be performed. You need to group these tasks into roles, and build a staff playbook for them to use as a reference....
How Many Coaches Do I Need?

How Many Coaches Do I Need?

by twobrainmain | Feb 16, 2019 | Blog, clinicians, Entrepreneurship, Mentoring, Running a Business, tinker

All the best coaches have coaches.   This is the largest point of discrimination between very successful coaches, and great coaches who never really “make it”.   I almost didn’t make it either: even after 12 years of coaching fitness, I...

How CAN I Afford it?

by twobrainmain | Jan 31, 2019 | Blog, clinicians, Entrepreneurship, farmer, founder, Mentoring, RSS, Running a Business, tinker

Perhaps you haven’t heard the phrases “abundance mindset” or “scarcity mindset”, but sociologists are fascinated by them. In the pursuit of eradicating poverty, researchers want to know, “What keeps people poor?” And mindset...
Systems: Simpler Is Better (Until It’s Worse)

Systems: Simpler Is Better (Until It’s Worse)

by twobrainmain | Jan 30, 2019 | Blog, clinicians, Co-working, Entrepreneurship, farmer, founder, RSS, Running a Business, staff

Occam’s razor is a philosophical principle that means, “If there are two explanations for something, the simpler one is probably correct.”   My first staff handbook was 18 pages. I was proud of it. It solved most of the problems in my business;...
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