by twobrainmain | Apr 20, 2019 | Blog, Entrepreneurship, farmer, founder, Leadership, Mentoring
I get it: you can grind. You made the decision to open your business. You took the risk. And now you’re going to do whatever it takes to succeed. You’re willing to sacrifice your sleep, your family time and your health. You’re not going...
by twobrainmain | Apr 19, 2019 | Blog, Entrepreneurship, farmer, founder, Physical Training, Running a Business, tinker
If you like team sports, this is a great time of year. The NHL and NBA playoffs are rolling; baseball has begun; and soccer is heating up. That makes it a great time of year for sports analogies in business. You’ve heard these old cliches, right?...
by twobrainmain | Apr 8, 2019 | Blog, Entrepreneurship, farmer, founder, Running a Business, tinker
“I go above and beyond for my clients. I wish they knew how much I do for them.” Kimberly is a trader. Not a stock trader. Kimberly is a bookkeeper who trades services with her clients. “I don’t charge that guy for his...
by twobrainmain | Mar 26, 2019 | Authority Ladder, Blog, Entrepreneurship, farmer, flow state, founder, Leadership, Marketing, Running a Business, thief, tinker
You, my friend, are an expert. Nobody knows it but you and me. If others knew it, they’d sign up for your service. And what’s more, they’d be happy to do so, because they would know you; like you; and trust you. You would solve their...
by twobrainmain | Mar 24, 2019 | Blog, farmer, founder, Leadership, retention, Running a Business, staff, thief, tinker, Uncategorized
“I want my staff to make a great living, so I let them sell personal training in my space during off-hours.” Craig owns a gym. His primary revenue stream is group training. He makes a little bit on supplement sales, but not much. Craig has...
by twobrainmain | Mar 23, 2019 | Blog, Entrepreneurship, farmer, founder, Leadership, tinker
Your culture is the sum of your 1:1 relationships. Your gym culture is the sum of your 1:1 relationships with your clients. Your staff culture is the sum of your 1:1 relationships with your staff. Your “culture” is not how often your clients visit a bar...
