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The Surprising Secret Behind “Perfect Day”

by twobrainmain | Jul 8, 2019 | Blog, Entrepreneurship, farmer, founder, RSS, Running a Business, thief, tinker

“After reading your new book, I asked my ten-year-old what her Perfect Day would be. She thought about it, and then made a list: beach, time with Mom, and ice cream. The next night, after a day on the beach, she told me it was her “Perfect Day”...
Why Stoicism Works

Why Stoicism Works

by twobrainmain | Jul 4, 2019 | Blog, Entrepreneurship, farmer, founder, Mentoring, RSS, Running a Business, staff, tinker

The Stoics were philosophers, mostly Greek, who sought a practical path to happiness.   Most philosophers–especially the modern ones–fail to give actionable advice. They discuss reasons and norms. They talk around a subject.   For example, if you...
The SmallTown Student

The SmallTown Student

by twobrainmain | Jul 2, 2019 | Blog, Entrepreneurship, farmer, founder, kids, Running a Business, thief, tinker, Uncategorized

This is the third in a series about Small-town entrepreneurship. Read “SmallTown, Inc” and “The SmallTown Founder” by clicking the appropriate link.   Schools don’t teach entrepreneurship. They should, but they can’t.  ...
The SmallTown Founder

The SmallTown Founder

by twobrainmain | Jun 28, 2019 | Blog, Entrepreneurship, farmer, founder, Running a Business, thief, tinker, Uncategorized

If you open your business in a small city or town, you have a huge advantage.   Product businesses need a big audience. Service businesses need a connected audience. And in a small town, everyone is connected.   I joke that my city of 65,000 is a...
Ralph Waldo Emerson, Apples, and “Who” Luck

Ralph Waldo Emerson, Apples, and “Who” Luck

by twobrainmain | Jun 21, 2019 | Blog, Entrepreneurship, farmer, founder, Leadership, Mentoring, Running a Business, staff, thief, tinker

Heartily know, when demigods go, the gods arrive. – Emerson   I’ve always had great “Who Luck”. The right people seem to find their way into my life at precisely the right time.   I met one of my mentors, Dan Martell, at the Archangel...
The Three Journeys (And How To Survive Them)

The Three Journeys (And How To Survive Them)

by twobrainmain | Jun 19, 2019 | Authority Ladder, Blog, clinicians, Entrepreneurship, farmer, founder, Running a Business, staff, thief, tinker

There are three important people in your business: you, your clients, and your staff. Each one has a different path to your business; experience with your business; and exit from your business. We call these “journeys”. And you must plan each one in...
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