Writer’s block isn’t a real thing. Real writers write.


Plumbers don’t get “plumber’s block”. Orthopedic surgeons don’t say, “I’m just not feeling it today.”


Professionals show up and do the work.

Stephen King wrote, ““Don’t wait for the muse. As I’ve said, he’s a hardheaded guy who’s not susceptible to a lot of creative fluttering. This isn’t the Ouija board or the spirit-world we’re talking about here, but just another job like laying pipe or driving long-haul trucks. Your job is to make sure the muse knows where you’re going to be every day from nine ’til noon. or seven ’til three. If he does know, I assure you that sooner or later he’ll start showing up.”


Professionals aren’t too good for the basics.


Greg Glassman said: “Stick to the basics and when you feel you’ve mastered them it’s time to start all over again, begin anew – again with the basics – this time paying closer attention.”


Steven Pressfield wrote “The Legend of Baggar Vance” and “The War of Art”. He also wrote “Turning Pro”, a book about developing habits and committing to a higher level in life. Steven is ALSO a professional exerciser, even though it’s not his career or even his passion. He’s a pro because he turns up to meet his trainer at the gym every day, even when he doesn’t feel like it.


He learned to be a pro exerciser by being a pro writer. He doesn’t always feel like writing, but he does anyway. And on an interview this morning, he said:

“The defining feature of a professional is the willingness to go back to basics over and over again.”


Professionals have coaches.

Tom Brady has a throwing coach. After every season, he starts from scratch with his coach: learning the forward pass, just like he did as a six-year-old.

When you open a business, you get to call yourself an owner.

That doesn’t mean you’re a professional owner. Not yet.

You have a lifetime of learning ahead of you–you’ll go back to the basics all the time–but you get to wear the same badge as me. Thank you for reshaping our world.

I used to think that being a “pro” meant showing up every day and trying really hard. But I don’t think that anymore. As I look over the results of the best entrepreneurs in the TwoBrain family, I see other things in common: the willingness to revisit the basics, no matter how successful; the wisdom to seek a coach; and the humility to consider that their way–while good–might not be optimal.


Professionals behave like professionals when they don’t have to.

Guys like Gary Vaynerchuk have made entrepreneurship cool.

This new breed wears snapbacks onstage. They wear designer jeans and have cameras following them around, just in case they say something extra special.

But they’re never unclean. They don’t yawn on camera. Pros never complain, criticize or condemn.

They get away with some stuff–using f-bombs, for example–BECAUSE they have a solid foundation of professionalism. One bad habit is the exception to their rule; it’s not the rule.

A podcast doesn’t mean someone’s successful. A real pro lays their personal style on top of their expertise. The standards of a pro don’t dip to meet the amateurs or copycats. Being a pro means you can’t turn it off.


No one turns pro quickly.

No one turns pro easily.

No one turns pro without sacrificing the habits of amateurs.


If you’re ready to turn pro, you can book a free call with one of TwoBrain’s business mentors here.