No matter what your service, you own a media company.
Thirty years ago, Proctor & Gamble owned one of the biggest media machines on earth.
Today, you have a larger media machine in your pocket.
Ten years ago, gatekeepers controlled who got to see your message. You had to buy time on TV, get interviewed on the radio, pay for column inches in the newspaper, buy the biggest ad in the Yellow Pages, beg editors to approve stories about you…
Today, none of that. There are NO gatekeepers. You own the media!
You can publish your own newspaper. You can record your own radio show. You can go live on camera any time you want. You don’t just own the means of production–the distribution is FREE!
Why aren’t you using it?
Usually, the answer is: “I don’t know how to get started.”
Or, “I don’t know what to SAY.”
Here’s what to do TODAY to get your media machine rolling:
(If you don’t know what phase of entrepreneurship you’re in, click here to take the test.)
Goal: Make Yourself Famous
Tactic: Put yourself on stage. Use videos to answer questions and establish authority in your niche.
Tools: Facebook Live, YouTube.
Topics: What are the most common questions asked by your clients and future clients? Answer those.
Goal: Make Your Team Famous
Tactic: Put your staff on stage. Use videos or podcasts to establish their authority in your niche.
Tools: Live videos, recorded videos, Apple podcasts, blog posts with video
Topics: Answer the FAQ that pop up in your business. Interview your staff monthly.
Goal: Make Your Clients Famous
Tactic: During Goal Reviews or client check-ins, ask your clients to share their story to inspire others. Share on social media, YouTube. Add your client’s origin story. Brag them up.
Tools: Live videos, recorded videos, social media, podcasts
Topics: “Tell me your story.”
Goal: Make Your Cause Famous
Tactic: inspirational blog posts, downloadable white papers, recorded talks, podcasts, Journals, books, audiobooks, webinars, courses.
Tools: TEDx, Audible, Amazon, Barnes&Noble, courseware
Topics: Mentor others to do what you’ve done.
At TwoBrain, we publish every day. We write blog posts, send love letters, produce YouTube videos and podcasts. We educate and inspire. But we’re far from perfect. With media, as with everything in your business, consistency is more important than anything else. Hit Publish!
After the Incubator, our mentoring team can help you set up your YouTube channel, blog, RSS feed, podcast, social media…even publish a book! Click here to book a free call to talk about it.